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Gamexplore > My Bookmarks > PC Game > Valve ruins a game's sales again after apologizing for ruining its sales the first time
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Valve ruins a game's sales again after apologizing for ruining its sales the first time

November 17, 2025 9 Min Read
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9 Min Read
Valve ruins a game's sales again after apologizing for ruining its sales the first time
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Generally, a scenario that simply retains getting worse blows proper previous miserable and straight into ludicrous. Such seems to be the case for Planet Centauri, the multiplayer exploration sport that simply can not seem to catch a break.

Planet Centauri is a Terraria-meets-Pokémon sport that got here out of early entry in December 2024. After spending a couple of decade in improvement, the duo behind the title had excessive hopes. Planet Centauri had secured 138,000 wishlists, which theoretically meant that the identical variety of folks could be notified by way of electronic mail {that a} sport of curiosity reached a brand new milestone. A minimum of a few of these folks would even be pinged within the shopper itself, relying on what their notification settings on Steam have been. Realistically, there is not any telling how many individuals a wishlist would possibly really convert into precise gross sales. Popping out of early entry, it is a metric that needs to be evaluated with a way of pragmatism and realism. Nonetheless, the studio was shocked by the result. Planet Centauri, regardless of optimistic person critiques and lots of of 1000’s of views on YouTube, was virtually useless on arrival.

On the time, the French creatives behind the sport chalked it as much as unhealthy luck. Sport improvement is a troublesome enterprise. Day-after-day, new video games are combating tooth and nail for visibility. Deserving video games fall wanting the highlight on a regular basis. There was some anger and doubt that wanted to be expelled, however ultimately the studio moved on. Then, a 12 months later, the oldsters behind Planet Centauri acquired an electronic mail from Valve that modified their understanding of what really occurred.

Seems, the system didn’t do what it was presupposed to. Wishlist savers didn’t get notified, which finally made it not possible for the sport to succeed in high-visibility tabs like Standard New Releases. It was a freak accident that has solely ever affected a handful of different video games. As a mea culpa, Valve provided Planet Centauri one other probability on the highlight. What if Planet Centauri bought a day by day deal on Steam, the place it’s highlighted by the storefront in a sale? Not solely would all of the wishlist holders get pinged, the sport would even be promoted on locations just like the entrance web page and separate home windows highlighting offers.


A player in Planet Centauri fights a dragon as it spews fire from its maw on a planet with a red hue.
Picture: Permadeath

There could be no ensures, and loads of potential pitfalls. Video games that look and play like Planet Centauri have been in vogue a couple of years in the past, however now the brand new hotness are genres like extraction shooters and battle royales. The shortage of curiosity brought about the builders to cut back improvement sooner than they initially meant, which left the promising sport with combined critiques. Customers would possibly overlook the sport, even when they could be , by way of sheer probability. I do not learn about you, however after I boot up Steam, half the time I ignore the pop-ups the platform reveals me that are not the primary storefront. I do not have a look at in-store tabs more often than not, until I am in search of one thing particular.

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Regardless of some preliminary hesitation, the builders took Valve up on its supply. A bit of over a month in the past, the studio picked one of many dates provided by Valve. Decisions have been restricted and determined properly upfront. The studio picked Nov. 12. Why not?

Guess what else occurred on that fateful day? Valve introduced a bunch of recent {hardware}: Steam Machine, a brand new controller, and a VR headset. It was an explosive event. Valve does not announce new issues fairly often, and this number of merchandise has generated a whole lot of constructive buzz. Relying on the pricing and advertising and marketing of Steam Machine, the PC-console hybrid might put Xbox’s {hardware} division out of enterprise. Heck, Steam Machine might very properly shake up the gaming business as an entire.

To mark the event, Valve modified your entire Steam storefront. The one factor seen above the fold, without having to scroll, was details about its upcoming {hardware}. If there was a sale on that day, most individuals most likely did not understand it — they have been too busy salivating over the Steam Machine’s spectacular specs. The possibilities of anybody discovering a small indie sport, even when it was on sale, have been slim. Emails have been despatched out, positive. However potential clients would even be bombarded with information and thinkpieces about Valve and Steam Machine.

With out which means to, Valve had as soon as once more ruined Planet Centauri’s second probability at visibility. Laurent Lechat, one of many builders who labored on Planet Centauri, considers the entire thing unfortunate.


A player in Planet Centauri rides a dinosaur as they explore a planet.
Picture: Permadeath

“The day was chosen kind of randomly on our finish,” Lechat instructed gamexplore over electronic mail. Planet Centauri‘s builders are conscious that Valve could not simply give away plans of this magnitude to simply anybody. The announcement wasn’t made in malice. Valve did not actually have a purpose to think about a random indie sport and the way its subsequent technology of {hardware} would possibly impression it. And who is aware of? Issues won’t have turned out very in a different way even when Valve did not announce something that day.

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“It is simply unhealthy luck and we should settle for it,” Lechat says. Plus, the Day by day Deal was nonetheless useful. The sport bought slightly greater than 5,000 copies on that day. That is fewer gross sales than what the sport garnered when information broke concerning the unlucky wishlist glitch, and fewer than the builders had hoped for. However at a studio the place cash is tight, 1000’s of gross sales are nonetheless a blessing.

Lechat says that “what looks like a small quantity will likely be an important assist as a result of it is sufficient for us to outlive for at the very least a 12 months and permit us to complete our second sport, which is presently in improvement.” That sport will likely be a 2D roguelike, and it is properly underway. Planet Centauri could be within the rearview, however the studio nonetheless gained invaluable classes from the expertise. They’re hoping the subsequent launch will land in a different way. This time, no early entry. A demo will likely be launched as quickly as feasibly potential. High quality over amount.

They don’t seem to be ruling out the opportunity of returning to Planet Centauri in earnest. If the subsequent sport is profitable sufficient, they’re hoping to patch the area exploration sport extra recurrently. They nonetheless wish to enhance Planet Centauri it doesn’t matter what, however the success of their subsequent sport will decide how and when that truly occurs. All in all, the builders are taking the most recent flip of occasions with stride. What else is there to do however transfer ahead and hope for the very best?

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“However I need to admit,” Lechat says, “that over time, I actually get the sensation that Planet Centauri is cursed.”

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