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Gamexplore > My Bookmarks > Reviews > Promise Mascot Agency review
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Promise Mascot Agency review

June 17, 2025 9 Min Read
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9 Min Read
Promise Mascot Agency review
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Promise Mascot Company evaluate
Humorous, charming, and mired in churn and checklists, Promise Mascot Company is an exquisite slog.

  • Developer: Kaizen Sport Works
  • Writer: Kaizen Sport Works
  • Launch: Out now
  • On: Home windows
  • From: Steam/Epic Video games Retailer
  • Worth: £21/€25/$25
  • Reviewed on: Intel Core i5-12600K, 32GB RAM, Nvidia RTX 4060 Ti, Home windows 11

I actually just like the world of Promise Mascot Company as a spot, not a lot the issues this open world accumulate ’em up administration sim makes me do to see extra of it. I really feel like I went via a lot bother stealing the sticker-coated pocket book of the uber-talented eccentric artist child in school, solely to search out it crammed with web page after web page of procuring lists for monstrous portions of canned items, every merchandise heavier and blander than the final.

Humorous. Charming. And, scorching dancing canine blossoms, that soundtrack. Nevertheless it finally feels so graspy and nagging and pointlessly numerical to truly interact with. Like being hounded by push notifications, insistent as unscratched scabs.

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Which is all to say that Promise Mascot Company both makes it very exhausting to love one thing I really feel I ought to, or very simple to dislike one thing I really feel I should not. Every time I discover myself stewing on this, one thing like a distraught bat with a mining headlamp turns up and cries about how his torch is annoying all the opposite bats, and I begin grinning once more. Delight-to-irritation whiplash. A bucket of stealth Legos sprinkled on an absurdly comfortable carpet.

By no means has a person repeated the specifics of educational idea with as a lot quizzical charisma as Takaya Kuroda (Yakuza’s Kiryu Kazuma), though this hasn’t stopped his character, Michi, getting caught up in some darn underworld mishaps. He finally ends up exiled to Kaso-Machi, a one-Poppo city with a Yakuza-killing curse, and shortly finds himself the boss of the titular company, recruiting and hiring out the native Yokai-like Mascots for issues like retailer openings and restaurant promotions.

Recruiting To-Fu in Promise Mascot Agency.
Picture credit score: gamexplore Shotgun/Kaizen Sport Works

Kaso-Machi looks like a water-logged VHS recording of a once-real place; a phantom’s assortment of aspirations and hopes summoned to inhabit uncared for brickwork and tin slat rooftops. Its supernatural city legends cloak actual decay and corruption. Haunted mines. Closed practice stations. Spooky tales for working class kids in regards to the ghosts of their very own futures. Neither its residents or Michi’s severed-digit sidekick Pinky let their fierce and clumsy spirits be doused by this, making them simple to champion.

The mayor spunks the waste assortment finances on infinite aggrandising billboards. You will acquire followers for every billboard you smash and rubbish pile you drive via with the truck that acts as your avatar all through. Later you will get a circus cannon that blasts Pinky at them. Traversal is then on outlined by thoughtlessly taking pictures at automated goal packing containers, watching your fan and money counters creep up, minor rewards for baseline attentiveness.

You will meet the residents and so they’ll offer you jobs to assign your mascots to. Assign the precise mascot and provides them a merchandising machine merchandise, and so they’ll hopefully keep away from a minigame the place you will use the hero playing cards you accumulate to knock the well being off amusingly minor hazards like badly-stacked packing containers or malfunctioning merchandising machine. It is the sport’s most concerned and wide-reaching minigame and it is framed as a punishment for not making ready accurately or getting unfortunate. After about 5 occasions I used to be compelled to agree that, sure, punishment is appropriate.

Flying over the town in a winged truck in Promise Mascot Agency.
Picture credit score: gamexplore Shotgun/Kaizen Sport Works

You rent out mascots for cash to spend on city renovations and company upgrades for extra passive revenue and buffs measured within the area of two.5% possibilities to do issues like refresh your mascot’s stamina after jobs. You ship some dwelling to your Yakuza household’s matriarch and purchase dearer renovations to make more cash. The cash arrives on the finish of every day, and your mascots ultimately get fatigued or go on vacation, so that you’re compelled to throw your self again within the collectathon whilst you wait to progress.

You discover items for the residents, clear up shrines, shoot extra billboards together with your cannon. Pinky makes a bid for mayor at one level, prompting a number of alternative rallies you will have to have collected the precise solutions for beforehand. There’s additionally a claw machine minigame. It’s a must to accumulate the prizes elsewhere first. The reward is more cash and extra stickers in one other guidelines.

My favorite factor to do in Promise Mascot Company’s open world is to drive up the very best hill I can discover then increase my truck off, flying comical distances even with out the wings you will ultimately discover as an improve. You come crashing down right into a fence to excellently chaotic crashing sound results, and a dazed Pinky will get cartoon stars swimming round their horrible head.

A yam-cat mascot in Promise Mascot Agency. He's pink and has slime on his head.
Picture credit score: gamexplore Shotgun/Kaizen Sport Works

It is this type of care put into the small issues that made me love the demo, however that demo’s hour time restrict ended up disguising loads of promising concepts that simply do not find yourself going wherever fascinating. Even my favorite factor from that demo, the ‘Ask Pinky’ button that felt like such a intelligent answer to drowning the participant in map markers, finally ends up reliant on tiered status development tied to…I am unable to even name it bloat, as a result of it is the skeleton of the sport right here.

And I really feel like a graceless butcher flensing such fulfilling writing and artwork right down to that skeleton, however honestly it is not all that laborious of a hatchet job; it pokes via so noticeably, takes so little paring to get there. It is most likely greatest described as an exoskeleton, honesty. It is the very first thing you discover, encasing the center of the sport in a shell directly so tiresomely heavy and so brittle in substance.

So, yeah. Not for me. Which is a disgrace, as a result of I am sure that if I saved taking part in, I would preserve discovering extra issues that made me giggle or smile or spark extra curiosity in regards to the city’s mysteries, however I am not prepared to push via any extra of this chilly and oddly soulless churn to see them proper now. As a practical open map, it is a treat-sprinkled diorama. Static and mundane. As a administration sim, the busywork is concurrently so insistent and so missing in complexity or alternative that I ended up on a type of trudging, mildly aggravated autopilot, like an underpaid procuring centre safety guard on a deflated Segway. Deflating to say the least.

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