Meta’s CTO says he “liked and hoped to maintain” the Oculus model.
“I hope that story will get advised sometime however suffice to say it is not what everybody thinks and it is not one thing I am free to speak about simply but”, Andrew Bosworth mentioned in a reply on X to discourse round Meta’s current transfer to make use of “MR” to explain each MR and VR.
That is very totally different than Oculus, a reputation I undoubtedly liked and hoped to maintain.
I hope that story will get advised sometime however suffice it to say it is not what everybody thinks and it is not one thing I am free to speak about simply but.
— Boz (@boztank) March 19, 2025
Meta, then Fb, acquired Oculus in 2014 for nearly $3 billion in whole. For the primary 4 years Oculus operated as a principally unbiased startup, till in 2018 it grew to become a division of Fb, a yr after Fb fired the founder Palmer Luckey. In 2020, the division was renamed to Fb Actuality Labs, however the Oculus model continued for use for one more yr.
In 2021, upon altering its title to Meta, the corporate introduced that it will kill “Oculus”, rebranding its VR efforts to “Meta Quest”. Over the subsequent yr virtually each utilization of “Oculus” was renamed, with the one remaining use of the model at present being for Oculus Studios and Oculus Publishing.
Considerably confusingly, final yr Meta as soon as once more rebranded most of its VR/MR efforts, this time from Meta Quest to Meta Horizon, with Quest now solely used to discuss with first-party Meta headsets.
No, I am going to undoubtedly inform the story some day. There are some statutes that I would like to attend out although…
— Boz (@boztank) March 19, 2025
When rebranding from Oculus to Meta Quest in 2021, Bosworth claimed that the choice was taken “to make it clear that Quest is a Meta product”, stating that it was “a really troublesome choice to make”.
Bosworth’s new feedback, and particularly the reference to “statutes”, recommend that different legal-related causes had been at play. Whereas he says he’ll “undoubtedly inform the story some day”, for now he is not disclosing the explanations.
These feedback come six months after he publicly apologized to Palmer Luckey, the founding father of Oculus, over feedback he made about his firing, stating that he was “misinformed” in regards to the causes. “I am grateful for the influence you made on the firm and in growing VR total,” Bosworth mentioned to Luckey on the time.
Meta CTO Apologizes To Palmer Luckey Over Firing Feedback
Bosworth apologized to Luckey, whereas Zuckerberg gave him an Orion demo and mentioned he hopes they “discover methods to work collectively sooner or later”.
