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Gamexplore > My Bookmarks > PC Game > Dead Island 2 – Former Head of Communications Says Original Version Would Have Killed the Franchise
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Dead Island 2 – Former Head of Communications Says Original Version Would Have Killed the Franchise

July 16, 2025 4 Min Read
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Whereas developer Dambuster Studios and writer Deep Silver have seen a good bit of success with 2023’s Lifeless Island 2, the writer has additionally revealed particulars in regards to the unique iteration of the title that was introduced again in 2014.

In a chat at Develop:Brighton (courtesy of GamesIndustry.biz), former Deep Silver head of communications Martin Wein, now working at GameFlex Consultants, stated that the model of Lifeless Island 2 that was being developed on the time would have probably killed the Lifeless Island franchise.

Discussing the developer on the time, Yager, engaged on Lifeless Island 2, Wein spoke about how the mission was delayed as a result of the event staff was veering away from the unique design imaginative and prescient that was behind Lifeless Island 2. “I can really offer you an instance the place myself and the product staff induced about an eight-year product delay,” stated Wein on the discuss.

“I used to be engaged on that with the inventive staff, and we had been mightily pleased with that [trailer],” Wein stated. “However then, about 3 to 4 weeks later, we had a serious milestone with the event studio that was in cost at the moment. And boy, that recreation sucked.”

“It had nothing to do with what [made] the unique Lifeless Island […] actually enjoyable,” he defined. “So we commissioned a play take a look at and bought horrific suggestions. And we sat down with the event staff and stated, ‘Okay, what’s the plan of action?’ And so they stated, ‘Yeah, depart it with us’.”

Nevertheless, two or three months later, Wein described the sport as being basically the identical as when it bought the adverse suggestions from its playtests. Citing among the suggestions, Wein described them as being “this isn’t enjoyable, this isn’t partaking, this doesn’t really feel just like the Lifeless Island that I performed.”

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“So on the finish of the day, we needed to take the sport away from that exterior developer, discover a new studio, and that put the sport on a journey of… effectively, it was imagined to launch in 2015. When did it come out? 2023?”

Wein spoke in regards to the significance of publishers having to make some exhausting selections with their initiatives typically, saying that “we may have, at that time, put out a s*** recreation. It may need made some cash, however it will have killed the franchise.”

“I feel at that time Deep Silver did the fitting factor, and Lifeless Island 2 was a business success ultimately,” he stated. “As a result of they took that step, and so they stated that we have to make a recreation that matches for the participant.”

For context, Lifeless Island 2 had spent a notoriously lengthy period of time between its unique announcement and closing launch. In that point, the event staff behind the mission was modified a number of occasions, together with studios like Spec Ops: The Line developer Yager and Crackdown 3 developer Sumo Digital, earlier than in the end being developed internally at Deep Silver by way of its personal staff, Dambuster Studios.

Lifeless Island 2 is obtainable on PC, PS5 and Xbox Sequence X/S. For extra particulars in regards to the co-op zombie hack-and-slash motion RPG, take a look at our evaluate.


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Reading: Dead Island 2 – Former Head of Communications Says Original Version Would Have Killed the Franchise
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