Wooster Video games, the studio behind Animal Firm, introduced earlier this 12 months that its free-to-play Quest title had surpassed a million month-to-month lively customers (MAU), placing it on the quick monitor to changing into the following huge social VR phenomenon. Now, the studio reveals it’s vaulted to the fifth highest-grossing Quest video games of all time in only a 12 months.
Launched on Quest in early entry final July, Animal Firm takes Gorilla Tag’s arm-powered locomotion mechanic and mashes it up with the sport loop of Deadly Firm—therefore the title. And it seems to be a successful recipe, providing equal components horror, thriller, and madcap social interplay.
We’ve been charting its success over the previous few months, and watching as Animal Firm successively trades forwards and backwards for the highest spot on Quest’s highest-earning recreation chart, competing towards Yeeps 2.0, Beat Saber, and Gorilla Tag.
In a current Meta developer interview, Wooster explains that whereas monetization got here three months following launch, it was solely executed after sturdy engagement metrics emerged.
This consists of 100 minutes of common day by day playtime, 45% 28-day retention, and 1 billion TikTok views, the studio says—making a crucial mass of customers to hold the viral sensation but greater.
Now, the studio says Animal Firm has managed to garner “9x paying person development in 6 months,” placing it because the fifth highest lifetime grossing title on Quest.
At its peak between Christmas and March 2025, the sport managed to triple its 145K day by day lively person (DAU) metric on Quest to 500,000 DAU on Quest, Wooster says.
If you happen to’re searching for the complete recap of the sport’s historical past, from recreation jam to current day, be sure to take a look at the interview linked above along with the five-minute video beneath.
