XREAL’s First Budget AR Glasses Go on Sale Internationally, Priced at $300

AR glasses maker XREAL today announced its ‘X by Xreal’ sub-brand (xbx) is officially bringing its first pair of budget XR glasses outside of China.

Xreal today released its xbx a01+ in the US for $300, available across xreal.com, Amazon, Best Buy, B&H, and Micro Center. You’ll also find it direct from Xreal and partner retailers across the EU, UK, Canada, Australia, Japan and South Korea.

First launched in China in May, Xbx a01+ packs in a fairly smart slate of specs for its price, offering 50° field-of-view, HDR10 support, real-time SDR-to-HDR conversion, 120Hz refresh rate, and bird bath-style optics delivering up to 1,600 nits of brightness from its Sony micro-OLED displays.

At 62g, Xbx a01+ is remarkably light too, although it’s important to note it’s not a standalone device. Like all of Xreal’s other glasses, the company’s latest budget pair are basically meant for consuming traditional content while physically tethered to your standard array of mobile devices, suich as phones, tablets, portable game consoles, and laptops.

Notably, as $300, Xbx a01+ sits well below XREAL’s premium lineup, undercutting the $400 Xreal One, $500 Xreal 1S, and $600 Xreal One Pro. Getting them down in price has also been a balancing act; the glasses don’t feature any sort of camera sensors, electrochromic dimming, and don’t include the usual ‘Sound by Bose’ audio seen in other Xreal devices—all of it making for the company’s cheapest glasses to date.

“Where XREAL’s flagship lines push the frontier of spatial computing, X By XREAL was created to make AR glasses feel more accessible, personal, and fun,” said Chi Xu, co-founder and CEO of XREAL. “With a01+, we’re bringing XREAL’s industry leading display technology, comfort, and optical engineering expertise into a lighter, more affordable product built for entertainment, gaming, and everyday use.”

Xu maintains its first budget glasses mark “an important step toward making big-screen AR something anyone can experience,” noting that it’s primarily built for movie-lovers and gamers.