Ray-Ban Meta glasses have bought 2 million models to this point, and the annual manufacturing capability is being elevated to 10 million by the top of 2026.
These bulletins come from EssilorLuxottica’s CEO Francesco Milleri through the firm’s This autumn 2024 earnings name this week. EssilorLuxottica owns the Ray-Ban model.
The Ray-Ban Meta glasses launched in October 2023, and some weeks in the past Mark Zuckerberg instructed employees that 1 million have been bought in 2024. This implies the launch quarter, This autumn 2023, noticed 1 million models bought out of the gate.
Milleri described the good glasses as “an amazing success”, and instructed buyers that their retention has been rising over time too. He additional urged that the multi-modal visible AI function, presently restricted to the US, Canada, and Australia, will “quickly” develop to different nations worldwide.
Given the success of the product, he says, EssilorLuxottica plans to vastly develop its manufacturing capability to greater than 10 million annual models by the top of 2026.
Important Quantity, However Who Will get The Income?
For comparability, the earlier technology, referred to as Ray-Ban Tales, bought lower than 300,000 models in the identical time interval, a memo leaked to The Wall Avenue Journal revealed. As one other level of comparability, the achievement unlocked when finishing the combined actuality demo expertise First Encounters means that Meta has bought at minimal 2 million Quest 3 and Quest 3S headsets. Notice that enjoying the demo requires allowing the headset to 3D scan your room.
The Ray-Ban Meta glasses begin at $300, with polarized fashions provided for $330 and transition lens fashions for $380. Prescription lenses may be added for an extra payment. Meaning 2 million models represents over $600 million in income. However what’s nonetheless not publicly identified is how a lot of this goes to Meta versus how a lot goes to EssilorLuxottica.
Extra Manufacturers To Come – And Competitors
Based on Bloomberg’s Mark Gurman, who has a powerful monitor file of reporting on Meta’s {hardware} strikes prematurely, Meta and EssilorLuxottica plan to introduce Oakley Meta glasses too later this yr.
Whereas the Ray-Ban glasses have a digicam on one facet and are aimed in the direction of all shoppers, the Oakley glasses would have the digicam within the heart and be meant for “cyclists and different athletes”.
Oakley Meta Glasses Are Reportedly Coming This 12 months Too
Oakley Meta glasses are coming later this yr, Bloomberg’s Mark Gurman studies.
However Meta and EssilorLuxottica will not be alone available in the market.
In an all-hands assembly leaked to The Verge a number of weeks in the past, Mark Zuckerberg identified that different tech giants will launch rivals, telling employees that till then Meta ought to take the chance to develop its good glasses enterprise as quick as potential.
“We mainly invented the class and our rivals haven’t actually proven up but and they’re going to”
“I feel we’ll in all probability begin seeing a few of that possibly a bit of later this yr, possibly subsequent yr. However we simply have this huge open area proper now to run and mainly introduce as many individuals as potential to Meta AI glasses and we should always take that chance.”
Samsung reportedly plans to launch a competitor with Google’s Gemini AI, later this yr or early subsequent yr, whereas Apple is reportedly exploring releasing its personal in 2027. In the meantime, round a dozen startups and smaller firms confirmed off comparable good glasses at CES 2025.
Samsung Reportedly Plans Ray-Ban Meta Competitor With Google AI
Samsung is reportedly engaged on a Ray-Ban Meta glasses competitor with Google Gemini AI.
Already, Meta is aggressively advertising the Ray-Ban Meta glasses, and enlisted A-list celebrities for 2 Tremendous Bowl advertisements selling the product, hoping to see its gross sales momentum proceed by the remainder of the yr.
