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Reading: Borderlands Franchise’s Success Comes From Lack of Real Competitors in the Genre – Gearbox CEO
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Gamexplore > PC Game > Borderlands Franchise’s Success Comes From Lack of Real Competitors in the Genre – Gearbox CEO
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Borderlands Franchise’s Success Comes From Lack of Real Competitors in the Genre – Gearbox CEO

October 14, 2025 4 Min Read
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The success of the Borderlands franchise can’t actually be denied, particularly with the optimistic reception of the newest title within the sequence – Borderlands 4. In an interview with the BBC, Gearbox Leisure boss Randy Pitchford has attributed a lot of this success to the franchise probably not having a stable competitor. Within the interview, he famous his perception that different improvement studios that work on looter shooters don’t actually spend sufficient time interested by what makes selecting up new loot satisfying.

One of many largest components of the core gameplay within the Borderlands sequence – the fixed selections that gamers need to make about whether or not they have discovered a chunk of substances which may find yourself being an improve – has been described by Pitchford as “a really compelling” one. He famous that the studio has “diminished” the decision-making course of to this straightforward second with this interface within the system. It’s a gratifying loop. It’s a gratifying resolution. Our brains have to do it, and our brains like doing it.”

“The extra we train that muscle, not simply within the online game however actually in life – that is what separates our species from a number of others, and the way we developed language and the way we developed all types of excessive ranges of consciousness and cognition that enable us to research the world,” stated Pitchford. “Most of what our prefrontal cortex is for – why that adaptation exists and what it’s used for – is that talent, or variations of it.”

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As for the shortage of any actual rivals to the Borderlands franchise, in line with Pitchford, builders are “not interested by it on that stage.” He believes that a number of different video games within the style are being made “due to market evaluation. It’s not a designer or creator’s drive that’s doing it. It’s both a enterprise drive or a wishing to be one thing that you simply’re not form of drive.”

If Borderlands have been to get critical rivals out there – one thing Pitchford really anticipated after the discharge of the primary sport within the sequence again in 2009 – he believes that “we’d be lifeless, as a result of we [couldn’t] compete with a number of folks, particularly again then.”

It’s value noting that, whereas the unique Borderlands when it first got here out throughout PC, PS3 and Xbox 360 was fairly standard, the franchise actually began gathering a large fan base with the discharge of Borderlands 2. As for the present market, there aren’t too many looter shooter rivals on the market except for one-off releases like Outriders or long-running on-line shooter Future 2. Apparently, most video games within the style are inclined to go for roguelite buildings, with titles like Gunfire Reborn and Threat of Rain 2.

Borderlands 4 was launched on PC, PS5 and Xbox Sequence X/S simply final month. Nevertheless, since its launch, there have been a good variety of complaints about its efficiency, which in flip has prompted Gearbox to push again the discharge of its deliberate Nintendo Swap 2 model to a later date. Within the meantime, the studio can be on the point of launch a significant replace subsequent week. Borderlands 4 can be getting its first paid DLC, Bounty Pack 1: How Rush Saved Mercenary Day, on November 20.

See also  Forza Horizon 5 Launches for PS5 on April 29

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Reading: Borderlands Franchise’s Success Comes From Lack of Real Competitors in the Genre – Gearbox CEO
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