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Reading: Ubisoft argues The Crew players should've realised they weren't paying for "unfettered ownership" of a game and whips out the phrase "inactionable puffery" about some words on a box
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Gamexplore > News > Ubisoft argues The Crew players should've realised they weren't paying for "unfettered ownership" of a game and whips out the phrase "inactionable puffery" about some words on a box
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Ubisoft argues The Crew players should've realised they weren't paying for "unfettered ownership" of a game and whips out the phrase "inactionable puffery" about some words on a box

April 10, 2025 4 Min Read
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4 Min Read
Ubisoft argues The Crew players should've realised they weren't paying for "unfettered ownership" of a game and whips out the phrase "inactionable puffery" about some words on a box
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A response from Ubisoft and its legal professionals to the claims of an ongoing lawsuit numerous The Crew gamers affected by the sport’s shutdown has surfaced, and it is an fascinating learn, if fairly miserable in case you’re nonetheless beneath the phantasm that you simply truly personal any of the video games you have purchased.

For those who’re out of the loop, this authorized battle’s been in movement since final yr, when Ubisoft deep-sixed the web driving sport citing “needed because of upcoming server infrastructure and licensing constraints”. That led two gamers to accuse Ubisoft of violating California client safety legal guidelines, therefore this courtroom case that is all about what constitutes a sport and what you are truly paying for while you purchase one.


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Will, on this response to the go well with issued in Feburary this yr – which has come to mild now due to Polygon – Ubisoft’s fairly clear that it thinks the gamers had no motive to consider they have been shopping for “unfettered possession.”

“To the extent it accommodates any substantive indications bearing on the cheap client normal,” reads on passage, “the Complainr signifies {that a} cheap trendy online game client would totally perceive they have been buying a restricted licence to play The Crew. The packaging’s warnings that Ubisoft might ‘cancel entry’ to the sport and that the software program is ‘topic to licence’ dispelled readers of the thought they have been acquiring unfettered possession.”

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Considerably associated to that, there’s one other passage that caught my eye studying by the response, and it entails the slogan you will discover on the again of the sport’s field. “Of their most determined Hail Mary,” Ubisoft wrote, “plaintiffs allege that Ubisoft represented that customers have been acquiring full possession of the sport by together with the tag line ‘By no means Drive Alone’ on the packaging. That assertion is a nod to the social nature of The Crew and the sport’s multiplayer operate. It quantities to nothing greater than inactionable puffery as a result of it doesn’t describe particular or absolute traits of the product.”

Rattling, inactionable puffery. There is a phrase you do not see each day, and one I am going to undoubtedly now be utilizing to explain any online game slogans or taglines I run into.

Anyway, the plaintiffs – that is the gamers – responded to this with an amended criticism issued on March 18, which introduced contemporary allegations about The Crew’s in-game foreign money and that Ubisoft implied the sport can be playable for the long-haul due its packaging citing an activation code as not expiring till 2099. Ubisoft now has till April 29 to problem a response to that, because the argument rumbles on.

Did you play a bunch of THe Crew earlier than it shut down? Tell us under!

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TAGGED:Action AdventureAsobo StudioGame NewsIvory TowerNewspcps4ps5RacingThe CrewThe Crew 2The Crew MotorfestUbisoftUbisoft EntertainmentUbisoft ReflectionsXbox 360Xbox OneXbox Series X/S
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Reading: Ubisoft argues The Crew players should've realised they weren't paying for "unfettered ownership" of a game and whips out the phrase "inactionable puffery" about some words on a box
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