Samsung tipped to launch Android-powered Vision Pro rival this month

What’s happened? Samsung Electronics is reportedly about to enter the mixed-reality market this month with its first Android-powered headset, nicknamed Project Moohan. According to ChosunBiz, the headset will launch later this month.

It’s been developed in collaboration with Google and Qualcomm.
Key details like resolution, display tech, and weight are still undisclosed.
Pricing is expected to undercut Apple’s $3,500 Vision Pro, which weighs about 600 grams.

This is important because: Apple’s Vision Pro made a splash but has reportedly struggled with mainstream adoption, capturing only 2% of the global XR market in late 2023, according to the ChosunBiz. If these dates prove to be true, Samsung sees an opening to appeal with a more practical, affordable device.

A lower-cost device with Google’s ecosystem may finally push XR beyond the niche stage.
Launch timing positions Samsung for holiday season sales.

Why should I care? Mixed reality may sound futuristic, but it’s already here. Apple’s Vision Pro is also an XR headset, and Samsung’s launch means Android users will soon have their first mainstream alternative.

Samsung’s XR debut signals new competition.
If priced aggressively, it could establish a new baseline for what mixed reality costs.
For Samsung phone owners, integration could be as seamless as pairing earbuds.

Okay, so what’s next? Moohan’s future depends on more than hardware. Strong content, apps, and developer support will decide if it sparks true XR adoption. Samsung’s trying to make XR more practical for everyday users, and if Project Moohan delivers, it could help push immersive tech into the mainstream.

According to the reports,
official launch is October 22 in South Korea, with preorder alerts from October 15.
Pricing has not been confirmed, but all eyes are on how much cheaper it will be than Vision Pro.
Market reaction in Q4 will reveal whether XR is finally ready to rebound or remains stuck in early adopter territory.