An enormous sale on PSVR 2 pushed the headset’s vacation gross sales quantity on Amazon US increased than might need been anticipated, promoting practically 5 occasions greater than final 12 months.
PSVR 2’s Black Friday and vacation sale introduced an enormous 42% low cost on the Horizon bundle of the headset, dropping the US value from $550 to $350.
Predictably, the sale elevated the gross sales quantity of the headset, however by even a couple of might need anticipated. PSVR 2 noticed practically 5 occasions the height gross sales quantity on Amazon US in the course of the 2024 vacation season because it did in 2023.
Granted, it’s vital to notice that the headset didn’t get any notably huge gross sales within the 2023 vacation season. However nonetheless, one could be inclined to assume that in case you reduce the worth of one thing by 50%, then you definately would count on to promote 50% greater than you’ll have in any other case. On this case, we will see that PSVR 2 has a far completely different relationship between value and gross sales.
In 2024, Sony began the sale forward of Black Friday and stored it working effectively into the brand new 12 months. The sale lasted so lengthy that it appears the corporate might have been attempting to dump inventory, maybe as a result of it has a brand new SKU on the best way (like a brand new bundle or decrease price redesign). Whereas some have instructed that Sony could possibly be dropping religion within the headset and attempting to do a firesale earlier than discontinuing it, we expect it’s probably the corporate continues to supply the headset a minimum of till its subsequent console cycle, even when it doesn’t put a lot weight behind it within the meantime.
