PC VR headset maker Pimax is aiming to strengthen its place in VR sim video games by partnering with Motorsport Video games, the studio behind the NASCAR recreation collection, KartKraft (2022), and Le Mans Final (2024).
Pimax is leveraging its place in VR sim video games following a $2.5 million funding in Motorsport Video games, which was led by the Shanghai-based headset creator.
Pimax has been a staunch supporter of VR sims through the years, with its most up-to-date Microsoft collaboration making it the official VR companion of Microsoft Flight Simulator (2024).
Its newest partnership with Motorsport Video games—guardian firm of Le Mans Final developer Studo 397—each manufacturers will probably be current on the 93rd version of the 24 Heures du Mans, the endurance racing occasion happening June 14-Fifteenth on the Circuit de la Sarthe in Le Mans, France.
There, attendees will have the ability to strap into Le Mans Final’s digital driving seat with both Pimax Crystal Gentle or Crystal Tremendous. The expertise, situated on the Circuit’s Household Fan Zone, can be set to characteristic {hardware} from Thrustmaster.
“We’re extremely excited to companion with Motorsport Video games, an organization that shares our ardour for delivering unparalleled immersive experiences,” stated Robin Weng, Chairman of Pimax. “The Le Mans 2025 occasion we imagine supplies the right platform to display how our Crystal Gentle and Crystal Tremendous headsets elevate the sim racing expertise to new heights. This collaboration marks just the start of our joint efforts to push the boundaries of digital actuality in motorsports.”
Following the $2.5 million funding in Motorsport Video games led by Pimax, the businesses say they may proceed to discover future collaborations on each promotional and technical ranges.
Weng moreover stated in April Pimax hopes to “discover related vertical partnerships to strengthen our user-focused technique, construct deeper engagement, and develop long-term loyalty inside our passionate communities.”
Pimax’s bid to additional strengthen its place in PC VR sim gaming, one in every of its greatest markets, follows a current controversy whereby Pimax tried to pay customers to remark positively about their headsets on social media. The corporate has since cancelled this system and apologized, saying it was not correctly sanctioned.
In a Street to VR interview, communications head Jaap Grolleman characterised the state of affairs as “a giant judgment error in a number of areas from some people, who did nonetheless signify Pimax.”
