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Gamexplore > My Bookmarks > News > Microsoft Game Studios Co-Founder Calls Out Game Pass Price Hikes: “Greed Over Gaming”
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Microsoft Game Studios Co-Founder Calls Out Game Pass Price Hikes: “Greed Over Gaming”

October 10, 2025 4 Min Read
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One of many co-founders of Microsoft Recreation Studios – Laura Fryer – hasn’t pulled her punches when it has come to criticising among the firm’s selections. In a brand new video, Fryer has taken to calling out Microsoft’s current resolution to boost the reward of Recreation Cross Final, together with introducing new tiers tot he subscription service. Within the video, which you’ll take a look at under, Fryer has stated that the corporate threw away one among its benefits in favour of “greed over gaming”.

Fryer spoke in regards to the management of Microsoft making these selections whereas not fairly being in contact with the gaming market at massive. This, she famous, as being one of many greatest challenges that Xbox is confronted with at the moment. “I’m unsure that their management understands what makes Xbox nice,” she stated. “I’m unsure that they’re listening to their followers. They hold doubling down on selections that make it clear that they’ve been in a bubble, and all this suggestions doesn’t appear to succeed in them any extra.”

Referring to the current video launched by Microsoft over the modifications being made to the pricing construction and tiers of Recreation Cross which famous that gamers would have extra alternative than ever earlier than, Fryer additionally stated, “They obtained it proper. They did give their followers the liberty to decide on, and so they have. They’ve left.”

She additionally factors to the worth hikes which have affected Xbox Sequence X/S consoles within the US, which have additionally been famous by others within the business as being performed with a revenue motive relatively than in response to the commerce tariffs imposed by the US. These selections, in accordance with Fryer, got here from a “sure man tradition” that has seemingly been cultivated in Microsoft’s higher administration tiers.

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“Xbox didn’t reinvent [itself] by changing the outdated engine with a greater one,” she continued additional within the video. “They simply deserted what they’d and began chasing what they didn’t perceive…With this final enhance to Recreation Cross, Xbox threw away one among their final benefits: they had been the most effective deal in gaming. These worth hikes really feel like a betrayal. Greed over gaming.”

The value for Recreation Cross Final going as much as $30 per thirty days has raised fairly just a few eyebrows all through the business. Earlier this week, former head of the US Federal Commerce Fee (FTC), Lina Khan, had criticised Microsoft for the worth hike, noting that occasions like business consolidation with Microsoft’s acquisition of Activision Blizzard led to Microsoft changing into “too-big-to-care” about elevating costs of its providers.

“Microsoft’s acquisition of Activision has been adopted by vital worth hikes and layoffs, harming each players and builders,” wrote Khan. “As we’ve seen throughout sectors, rising market consolidation and rising costs typically go hand-in-hand. As dominant corporations change into too-big-to-care, they will make issues worse for his or her prospects with out having to fret in regards to the penalties.”

For extra particulars in regards to the new pricing for Recreation Cross Final, in addition to in regards to the new Recreation Cross Important and Recreation Cross Premium tiers, take a look at our protection. Curiously, some areas on this planet have seemingly had the worth hikes delayed.


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