As Kojima Productions nears the launch of Demise Stranding 2: On the Seashore, it’s virtually doing so with out the signature bizarre advertising that director Hideo Kojima is understood for. In fact, as if on queue, Reddit followers reported the developer beginning a pocket tissue marketing campaign in Japan, a identified guerrilla advertising approach.
These embody a QR code. Nevertheless, as a substitute of scanning it and easily seeing an commercial for the sport, you get a mysterious video on the developer’s official web site. Titled “Prepper Awaiting Porter,” it’s a forty-second clip from inside a Prepper Shelter the place…nothing actually occurs.
It’s considerably anticipated, particularly after Kojima’s marketing campaign resulting in the sport’s announcement. Nevertheless, this can be the beginning of some teasers resulting in the launch trailer, which the director mentioned would go reside per week or two earlier than the sport. Keep tuned for extra updates within the meantime.
Demise Stranding 2: On the Seashore launches on June twenty sixth for PS5. It went gold earlier this month.
