I’ve not performed the whole thing of the Battlefield 6 single-player marketing campaign but, however I performed sufficient to have a strong guess as to what the high-level targets for it had been. It wasn’t till I received an opportunity to talk to a few of the individuals behind it that my suspicions had been validated.
It’s additionally very straightforward to guess that a few of the identical individuals who get enthusiastic about enjoying the marketing campaign mode in yearly Name of Obligation releases seemingly gained’t be moved by what Battlefield 6 is providing there, and maybe that’s high quality.
After enjoying three missions of the Battlefield 6 marketing campaign, I caught up with Emily Grace Buck, narrative design director at DICE, and Fasahat Salim, design director at Criterion. Very similar to the remainder of the sport, the single-player marketing campaign can also be the results of work by varied groups beneath the Battlefield Studios banner – and DICE and Criterion are definitely amongst them.
Our chat primarily centered on the narrative components of the sport, however I used to be additionally interested by how such an enormous workforce cut up throughout totally different elements of the world and totally different time zones can come collectively on this vogue to create a serious sport like Battlefield 6.
This interview has been edited for brevity and readability.
VG247: The narrative of the marketing campaign is fairly topical. I feel it performs on some very actual fears that folks have on the planet proper now about NATO and the state of alliances that we as soon as believed had been ironclad. Did you propose for this?
Emily Grace Buck, narrative design director, DICE: Battlefield has at all times tried to be, as a lot as potential, an especially grounded navy expertise. After we discuss what Battlefield is, form of in its core DNA; it’s grounded. It’s reasonable. It’s trying on the world by way of the lens of a soldier on the bottom caught in a a lot wider battle, proper?
In order we’re attempting to find out what the story ought to be, we had been very, very influenced by earlier Battlefield video games like Battlefield 3 and Battlefield 4. That took on the planet because it was on the time that these video games had been made. And we have tried to try this right here, too. We have executed an immense quantity of analysis into the older Battlefield video games, topical movies, documentaries, speaking to present and former service members to try to perceive tips on how to create a battle that’s fully fictional, however feels reasonable, feels believable, feels grounded, and feels actually attention-grabbing for the participant to be experiencing in our trendy setting. So, clearly it is set in a world that feels as reasonable as potential, however we’re not attempting to repeat something instantly that is happening, while additionally making it really feel prefer it might doubtlessly be reasonable.
VG247: You talked about some inspirations. Are you able to title a few of them?
Emily Grace Buck, narrative design director, DICE: Completely. Like I mentioned, our largest inspirations: a few of our older titles, however we have been watching – there are such a lot of good, actually grounded navy movies and tv exhibits. Now, a few of the ones that we had talked about beforehand that had been huge touchstones for us had been the movie Civil Conflict, the tv present Lioness. We have appeared on the tv present Gradual Horses rather a lot as properly. Mainly, something that hits that place of actuality, of trying on the people who find themselves truly caught within the battle, not those who’re driving it. We additionally watched numerous documentaries and photographs from conflicts all over the world. Once more, simply to grasp what it actually feels wish to be caught in that form of place.

VG247: So are you able to inform me – that is extra of a logistical query – however I’m curious who’s main the marketing campaign improvement. I do know Motive – and please right me if I am mistaken, however I really feel like Motive is on the prime after which there’s an effort from the opposite two studios, Criterion and DICE (because the caretakers of the franchise). How does this cut up work? Is there one workforce main after which persons are contributing sure components?
Fasahat Salim, design director, Criterion: It’s truly a far broader factor than every studio takes its personal factor. We’re all form of contributing to just about the entire mission, and clearly single-player multiplayer are simply two parts, there’s much more as properly on this entire package deal. We have got individuals in Criterion, DICE, Motive, Ripple Impact all contributing to all of it indirectly form or type.
For instance, I have been chargeable for marketing campaign missions, however I do know I am working with people who find themselves truly additionally engaged on multiplayer, meta and all of those different elements. So it is such an enormous mission throughout the board. Inevitably, having all 4 studios come collectively and share assets, information and tech is one thing that we needed to do for one thing of this scale.
So having everybody’s experience contributing wherever it is wanted has been tremendous very important for us attempting to get this over the road. In fact there’s been a number of information, studying and information sharing between studios. Clearly, such as you mentioned, DICE clearly have probably the most quantity of expertise with it, so how can we form of carry that ethos of what makes Battlefield Battlefield and be sure that all the opposite studios are making certain that that is a part of what they’re fascinated by after they’re making the content material or the stuff that they are engaged on.
However yeah, it has been a shared endeavor. We have got individuals throughout the board, throughout time zones engaged on this factor. We’re all concerned in every part just about.
VG247: I used to be stunned by a few of the dialogue in a few of the missions. Very early on within the New York mission, there is a dialog between Lopez and Gecko, the place he’s grousing about individuals being upset there’s navy motion of their yard. Gecko mainly responds that freedom generally means disagreeing with the federal government.
I assumed that was a really related line. It was extra nuanced than I anticipated in a navy shooter, and I simply needed to grasp: was this a acutely aware option to have your characters make these related statements? Are we going to see a few of that once more in the remainder of the marketing campaign?
Emily Grace Buck, narrative design director, DICE: So form of like I used to be chatting with earlier: Battlefield has at all times tried to be a extremely reasonable sport. After we made the selection to set this modern, to ensure that that to really feel actually good and really feel grounded and hit that fantasy for gamers, now we have to carry some issues that really feel actual to our world. Our characters should really feel like they’re linked to the world that they reside in, and so they’ve lived by way of the kind of world that now we have all been in.
In fact they’ll have totally different views, and it is best to see that, and it is best to hear that from them. That is precisely how actual navy personnel would discuss to at least one one other as they are going right into a mission, they touch upon it, they’re occupied with figuring out how everybody else that they are combating alongside feels about it, as a result of it is advisable to know that you simply belief that particular person subsequent to you along with your very life in all of these situations.
So yeah, I feel that for gamers who’re coming in, who’re very up-to-date on the information and have executed anyplace close to the quantity of analysis that we have executed on what is going on on with the world in order that we might create a extremely attention-grabbing fictional setting. In fact, they’ll see issues that they could resonate with, some issues that they could agree with, some issues that they could disagree with, some issues that may make them assume, some issues that they’ll ignore fully and can simply fade into the background.
I feel a number of the way you course of this story might be going to be based mostly on the way you come into it, however I hope that our gamers could have enjoyable. Possibly assume a bit of bit and stroll away going, ‘I really feel like I had the expertise of navy personnel on the bottom in this sort of state of affairs’ if one thing like this had been to occur, however I do not assume it could, however it may.
VG247: I’m based mostly within the UAE, and just lately there was – for example navy motion – on a neighboring nation; two US allies [involved]. Once I received into the sport, I wasn’t anticipating it to be this prescient. I might think about that the analysis that goes into it perhaps gave you a bit of little bit of an perception into how a possible plan of action may happen.
Emily Grace Buck, narrative design director, DICE: We’re going for grounded. However yeah, most of this story was written a number of years in the past. So in the event that they’re extraordinarily near issues occurring proper now, in fact, we’re indirectly referencing that. What we’re attempting to do is present one thing that feels grounded and like a very good story.
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VG247: Are you engaged on a story ingredient for multiplayer/BR? Can we anticipate a story ingredient to the multiplayer modes as soon as we’re executed with the story of the marketing campaign?
Emily Grace Buck, narrative design director, DICE: Sure, sure, completely you may. So the multiplayer maps and every part that we’re releasing for the core product of Battlefield 6 is ready in a single universe, one battle. The multiplayer maps are in a few of the identical common areas because the single-player maps. You will see the opposite facet of the town or one other facet of the city, different facet of the mountain, for instance. Most of them happen both concurrently with the single-player marketing campaign moments, or days to weeks afterwards. Basically, what we wish you to really feel right here is that fantasy of being that boots-on-the-ground personnel.
Between the marketing campaign and the multiplayer maps, you may see totally different sides of those fronts, mainly. You’ll be able to really feel a lot of the time – within the marketing campaign – what it is wish to be a few of the navy personnel who’re there early within the battle, or perhaps even those kicking issues off. After which in multiplayer, it is extra… weeks later, issues have continued to evolve or devolve. What’s it like now?
VG247: Are we going to see any enter from these characters? Are they even gonna present up, am I gonna have the ability to play as Gecko, for instance, in multiplayer?
So Dagger 1-3 will not be at present within the multiplayer expertise. Nonetheless, there are characters within the multiplayer expertise who’re featured as NPCs and squad members all through the marketing campaign. So there’s a direct reference to some characters between the 2.
VG247: So, for the narrative content material for multiplayer – clearly a few of that is based mostly on what different video games have executed. CoD: Warzone, for instance, could have a cutscene that can arrange one thing, can we anticipate extra from Battlefield? To carry that narrative collectively? Can we anticipate one thing extra to go together with the brand new season launching past simply – here is a two-minute cutscene after which that is it, and we by no means hear from these individuals once more?
Emily Grace Buck, narrative design director, DICE: So once more, we’re not gonna be speaking in regards to the reside season stuff right now, however I can let you know in context of what now we have within the multiplayer launch. Once more, these are form of totally different sides of the identical biomes. So very comparable varieties of buildings and understanding.
In the event you actually take a look at the environmental storytelling of what is gone on with this battle. Like I discussed, a few of the identical characters that you simply see within the marketing campaign might be playable in multiplayer as properly. Even relating to issues like potential customisation objects and such, all of it ties again into that very same narrative. That this group of individuals resides by way of this battle collectively.

VG247: When it comes to the construction of the marketing campaign, we solely performed three missions, however the Tajikistan one is totally different as a result of it was fully open. You can deal with the aims in any order you need.
The brand new New York mission is the spotlight for me. It just about confirmed the total spectrum of [gameplay]. There have been open-ish areas, sections the place you may command your squad. There have been tight sections in there, there was a chase. So virtually prefer it’s a very good vertical slice of what the marketing campaign can supply. I feel that mission particularly is gonna be lots of people’s favorite.
Are you able to inform me what the kind of cut up is for the marketing campaign? How a lot of it’s gonna be open-ish environments versus very tight, very scripted missions?
Fasahat Salim, design director, Criterion: It is truly a very good combine. I feel Tajikistan might be probably the most open mission. In order that’s why, only for the sake of selection, I feel you bought to play that on the finish. Usually, throughout the entire marketing campaign, there is a good mixture of precisely what you simply described; that conventional Battlefield single-player marketing campaign that you simply anticipate to actually really feel the massive motion moments, you realize, excessive spectacle.
The factor that form of is a constant throughline by way of the entire marketing campaign – together with the three missions that that you have performed – is attempting to provide the participant that feeling of lessons, and what it means to play in numerous roles inside a squad. In every of these [missions], you are enjoying as a special class, and that is fully intentional.
In [Gibraltar], you are enjoying as an Engineer, subsequently you are supporting the car. You have received your blowtorch. You are attempting to maintain the tank alive. There’s a number of concentrate on what it means to be an engineer class. Then clearly within the New York mission, you might be very a lot entrance and heart Assault, proper?
You have received shut fight, you are going by way of the homes, you are taking pictures guys by way of partitions, they’re taking pictures again at you. Every thing is may be very a lot proper on the frontline. So you’ve got received your shotgun, you are doing a number of injury. There’s grenade launchers, such as you mentioned, there’s an entire spectrum of issues occurring.
After which clearly in [Tajikistan] it’s a a lot larger mission, however it additionally lends itself to the Recon class, which is what we’re treating because the fantasy for that mission. So that you’re enjoying with the sniper rifle, and once more, you’ve got additionally received a drone as your gadget, so you’ve got received an eye fixed within the sky. You should use that to recon forward.
So all of those are attempting to provide the participant that fantasy of the totally different lessons, and that is very intentional. As a result of as you realize, Battlefield is about lessons. Even whenever you play multiplayer, it is about fulfilling that position inside a a lot bigger battle.
For instance, you talked about squad orders. Squad orders is an enormous a part of fulfilling that squad-based fantasy. You might be part of this squad. Your squad has particular skillsets that would assist you remedy the issue at hand, so use them. Relying on who you might be enjoying as, some squad orders will not be obtainable to you. For instance, in [Tajikistan], you are enjoying the Recon. There are not any Recon squad orders whenever you open up the wheel. That is as a result of you are the Recon.
VG247: Do you assume some individuals will desire to have that kind of solo fantasy as a substitute of the squad fantasy? I would not mistake this marketing campaign for being a part of some other shooter franchise, however I am additionally conscious that Name of Obligation and different video games are likely to concentrate on singular people as a substitute of simply having the total squad. Do you assume some individuals would’ve needed that from Battlefield 6 and perhaps aren’t followers of [the squad] ingredient from BF4 coming again?
Emily Grace Buck, narrative design director, DICE: I feel that is precisely what we’re going for. However yeah, we had been simply attempting to make the most effective Battlefield marketing campaign we presumably might, and Battlefield has at all times, at all times been about being one of many little guys. It isn’t about being within the SAS, it is not about being in Delta Pressure or Seal Group Six.
It is about being an enlisted soldier, attempting to outlive a extremely s**t state of affairs along with your mates, proper? And to get your aims executed and survive and get out. That is Battlefield. It is a cowl shooter. There are moments in our marketing campaign the place you could have a smaller squad obtainable. There are moments the place it is all 4 of you.
So I feel there are alternatives for gamers – particularly a few of them who’re actually expert, in the event that they wanna lean into that run-and-gun fantasy – there are moments they will do it, however that is not completely core to our Battlefield DNA the best way that the squad play is. In order that’s not the primary fantasy that we have tried to supply within the single-player marketing campaign.
Battlefield 6 launches October 10 on PC, PS5, and Xbox Collection X/S.

