Take Two CEO, Strauss Zelnick, has spoken to GamesIndustry.biz about how Grand Theft Auto 6’s marketing campaigns aren’t going to follow the same route as its predecessor. Purchasing network television slots, for instance, isn’t on the radar, so don’t expect many commercials. But Zelnick’s assertion only raises more questions than answers, in our opinion.
“I’ve been asked by investors whether we need to spend marketing dollars given the scale of the intellectual property and its reach and the sentiment… and the answer is, of course, we need to market it.” You can still “a very significant, broad-based marketing campaign that reflects where audiences and attention are today,” but don’t expect it to mirror how the company marketed Grand Theft Auto 5.
“13 years ago, we were still buying network television. We won’t be buying a lot of network television,” says Zelnick.
What that broad-based campaign could entail is anybody’s guess at this moment, but it isn’t the only question on our minds. The next trailer’s release date is one that we think a lot of you are curious about. We’re quite interested to see how fans eagerly waiting for news about this year’s biggest blockbuster will interpret what Zelnick has said.
This statement comes soon after he lamented the delay in GTA 6’s release, and whispers of an interesting approach to leak prevention by Rockstar. We think it’s past time for one of the most highly anticipated games of the year, and perhaps the decade, to get a new trailer and get those marketing plans, whatever they may be, started already.
Either way, all this has done is make us all the more curious about what the next few months are going to bring in the run-up to Grand Theft Auto 6 finally releasing on November 19th for PS5 and Xbox Series X/S.
