Pico announced that it’s showcasing the core OS and platform capabilities of its upcoming XR headset ‘Project Swan’ at next month’s Game Developers Conference (GDC).
The News
Project Swan is going to be Pico’s next flagship XR headset, the company says in its GDC session description, which is also slated to run PICO OS 6, the next version of the company’s Android-based operating system.
While the company hasn’t expressly said it will also reveal Project Swan’s hardware at GDC in March, Pico says it will provide “an overview of Project Swan’s graphics performance, multimodal interaction system, and developer toolchain, as well as practical guidance on bringing existing apps or games into spatial computing workflows,” which is set to include “concrete examples and live demos.”
“This session introduces the core OS and platform capabilities that enable developers—from XR specialists to non-XR app, web, and game creators—to build or adapt content for this emerging medium,” Pico says. “It presents a new paradigm for spatial experiences in which games and apps coexist, allowing a primary experience to run alongside companion applications in a shared environment.”
The Information initially reported last summer that Project Swan is set to be a slim and light headset weighing in at around 100 grams, which allegedly features a hybrid design that offloads processing to a tethered compute puck. Other reported features include hand and eye-tracking for input.
Then, in November 2025, Zhenyuan Yang, Vice President of Technology at Pico parent company ByteDance, revealed the headset will house a self-developed chip with a custom microOLED display, the latter of which is said to approach 4,000 PPI—slightly higher than that of Apple Vision Pro’s 3,386 PPI.
Furthermore, Yang said Pico’s microOLED displays reach an average 40 PPD (over 45 at center), and addresses brightness limitations by incorporating microlens (MLA) technology and optical compensation for uniform color and luminance.
We expect to learn more at GDC next month, which takes place March 9th – 13th at the Moscone Center in San Francisco, California.
My Take
Project Swan is slated to mark a significant next step for the company. Pico’s parent company ByteDance ostensibly isn’t throwing money at its XR division like it was before though, so it’s a new game.
Battle lines have shifted since Pico first launched its Pico 4 series headsets in 2022 though. Back then, Pico was nipping at Meta at its peripheral territories in East Asia and Europe, relying on its unique access to the Chinese market, and leaning heavily into enterprise. It also released Pico 4 Ultra in 2024, a direct competitor to Quest 3.
That same year, Apple released Vision Pro, priced at $3,500. A year later, it followed up with an M5-based hardware refresh at the same price point, while Google formally launched Android XR alongside Samsung’s Galaxy XR headset, priced at $1,800—moves that effectively reframed the competitive landscape.
Rather than racing to the bottom, companies are increasingly targeting the high end, as early expectations around mass-market consumer adoption seemed to have faltered, with Meta’s recent pullback from funding first-party Quest content possibly signaling a broader shift in how the industry approaches the consumer XR segment.
That said, I’d expect Project Swan to straddle the prosumer-enterprise segment, as the company’s next flagship probably won’t be cheap enough to make any grand overtures to consumers while simultaneously offering the very same consumer-oriented platform Pico built up over the years, which hosts a wide array of XR games and apps.
To me, this increasingly puts Pico more in competition with visionOS and Android XR, rather than as a direct competitor to Horizon OS. That said, Meta’s upcoming headset could possibly arrive next year, which is reportedly also a slim and light headset tethered to a compute puck, which may put all four—Apple, Google, Meta and Pico—in the same boat.
