Whenever a brand new Name of Obligation is revealed, I attempt to give it a good likelihood, even when the weeks and months of reveals are working additional time to show how dumb I used to be. With Black Ops 7, introduced to shut the Xbox Video games Showcase, I had already misplaced hope. A return to the futuristic setting. The return of Raul Menendez (kind of). Nonetheless, honest’s and honest, and even with Activision claiming their advertising and marketing was akin to dropping a Beyonce album (no, I gained’t ever let that go), it might defy expectations.
Quick ahead to now, and I’m merely in awe at how dangerous this marketing campaign actually is. And that is after 2023’s horrendously terrible Fashionable Warfare 3. Spoilers, for these of you who may care.
Set about ten years after David Mason killed Menendez, the latter has seemingly returned with the assistance of a prison syndicate turned robotic manufacturing PMC known as The Guild. Troy Marshal, the protagonist from Black Ops 6, foreshadows having to confront his previous, and after infiltrating The Guild’s HQ in Avalon along with his squad, issues go sideways when The Cradle is unleashed.
Don’t keep in mind The Cradle? I wouldn’t blame you – it was the reason for all of the hallucinations from Black Ops 6, leading to a few of the dumbest missions within the franchise. On the time, I assumed Raven Software program and Treyarch had been simply attempting to inject some selection into their spy thriller. As soon as once more, being the hopeful fool, I used to be incorrect. In Black Ops 7, they’re the template for a number of missions. Together with Warzone, and callbacks to earlier titles (learn: reusing earlier maps and missions).
One mission includes combating an illusory Raul Menendez who teleports with the VFX funds of a Black Widow movie. As you’re dodging big machetes falling from the sky, you ultimately unlock a killstreak that permits you to drop them on Menendez. All of the whereas, he’s screaming “Undergo! Undergo, I say!” Oh, I’m, Raul. All of us are.
One way or the other, it will get worse. The Open Fight missions from Fashionable Warfare 3 are again, besides even dumber. Avalon is actually a Warzone map, and also you’ll be returning to it typically – heck, it’s the muse of the so-called PvE endgame. On the floor, you’d assume this sort of large battlefield, the place all hell has damaged free, would lead to some chaotic enjoyable. Possibly some random occasions and various mayhem. What you really get are broad open areas with nothing happening, and the obvious factors of curiosity full of the barest of bones cannon fodder enemies. Very similar to the Open Fight nonsense, you’ll be able to ignore all of them for the sake of the goals. Stellar design there, women and gents.
Anyway, within the hand-crafted, linear missions which needs to be Name of Obligation’s bread and butter, Woods turns right into a plant monster that you need to defeat. A mission with Part 2, which ventures to Tokyo, appears like it will provide some form of breather from all this nonsense, but it surely’s primarily two multiplayer maps, each refurbished from earlier video games, and a traversal sequence that calls the unique Black Ops’ Kowloon mission to thoughts. The complete mission hinges on discovering this Guild member who can grant us entry to their second Quantum Pc (don’t ask). When he’s discovered lifeless, the crew decides to ram the luxurious cruiser into the harbor. Wei Lin calls this a “highly effective” transfer, which might be code for “worldwide incident.”
Bear in mind when Black Ops used to at the very least attempt to portend to some form of covert navy premise? The inherent ridiculousness of all of it, beginning proper from “The Numbers, Mason!”, was obvious, however at the very least it tried to have some foundation in actuality. A minimum of each mission wasn’t continuously competing to introduce essentially the most mind-numbing motion and goals with faint glimmers of what may have been. The hilarious half is that later missions are even worse. It’s just like the marketing campaign is consistently upping the nonsense ante to dare me to give up.
After all, there are additionally loads of technical points with the marketing campaign. First off, it’s all the time on-line, which shouldn’t be all that stunning given the Name of Obligation ecosystem as a complete. However which means you may be kicked for going AFK. No large deal, proper? Simply rejoin the mission besides…you’ll be able to’t. You see, there aren’t any mission checkpoints. Any time you allow earlier than the subsequent mission display screen exhibits up, you’ll want to return to the start and do it another time.
Solo play has additionally been completely gutted with no issue choices. What potential incentive may you will have for replaying these terrible missions except for gathering any intel to additional the “lore”? There isn’t even any pausing, so if you wish to take a break, too dangerous. Activision calls for your full, undivided consideration for this travesty, and you’ll give it or get kicked. Oh, however you’re additionally apparently kicked when the Name of Obligation app has a brand new replace.
One of the best a part of enjoying solo? No AI teammates. You’ll assume this frees you from their incessant banter, however they’re nonetheless in cutscenes and chattering by your comms. It makes about as a lot sense as the rest on this cluster.
Even in the event you select to play as supposed, the goals barely rank above a Future 1 launch mission. Plant 4 C4 prices. Scan three our bodies. Comply with a wire to a wall outlet and shoot it to open a door. And the puzzles are laughably straightforward, making the Fox statue puzzles from Ghost of Yōtei seem like Blue Prince. Enemies don’t drop weapons – you solely get them from caches – and there’s a complete rarity/injury multiplier system that solely exists due to some tanky armored enemies.
Black Ops 7 rightfully has a 44 p.c “Combined” score on Steam right now of writing and solely 572 person opinions, as a result of even long-time followers know PC Sport Move is a much better deal. One person evaluate sums it up so succinctly – “Feels so low cost but prices full worth.” Bear in mind when firs individual shooter campaigns felt like premium experiences, even with their laughable idiosyncrasies? A minimum of “Press F to pay your respects” was one thing humorous.

That is only a catastrophe, and I discover it very laborious to imagine that it started growth across the identical time as Black Ops 6. It’s Fashionable Warfare 3 another time – an expansion-style expertise however stretched out and padded with utter nonsense. Then once more, I don’t assume eliminating the Open Fight Avalon segments would have performed a lot to assist the remainder.
You’ll assume it’s pointless to complain a few Name of Obligation title as a result of a big contingent of gamers will choose it up anyway. Nevertheless, Microsoft’s resolution to make new titles accessible day one on Sport Move has allegedly led to large losses. Look no additional than final yr’s Black Ops 6, which reportedly misplaced $300 million in gross sales. This seemingly led to the restructuring of Sport Move costs and proscribing its launch to the Final and PC tiers.
With even greater stakes to account for, it’s insane that that is the marketing campaign that Black Ops 7 finally delivers. It appears like an elaborate joke, or a collective resignation of creativity – merely toss in every part however the kitchen sink and hope for one of the best. If that’s the case, props to Raven Software program and Treyarch for creating what very nicely could be the worst Name of Obligation marketing campaign but.
Observe: The views expressed on this article are these of the creator and don’t essentially signify the views of, and shouldn’t be attributed to, GamingBolt as a corporation.

