Animal Firm is now the fifth highest grossing sport on Quest, reaching 500k each day and 1 million energetic month-to-month gamers.
Developed by Wooster Video games, Animal Firm is a free-to-play multiplayer sport impressed by Gorilla Tag and flatscreen hit Deadly Firm. Providing a chaotic survival expertise the place you discover creepy environments, you are tasked with amassing loot and heading off uncommon creatures alongside the way in which. Now, it is change into one of many highest incomes video games on Quest by in-app purchases alone.
In a current interview with Meta, the studio attributes this to working round a “viral design framework” that goals to be “as enjoyable to look at as it’s to play,” overtly sharing growth alongside your group, and its common content material updates. Wooster then goes into its content material creator and in-game foreign money methods, alongside its monetization method.
The developer states it waited till three months after the early entry launch, a choice made to keep away from instantly alienating its group whereas common engagement and the typical each day playtime per person grew. The studio considers this technique to have been “extremely efficient,” stating the variety of paying energetic customers went from 2% to over 12%.
Elsewhere on this interview, Wooster additionally confirmed it has now reached over 1 million energetic month-to-month gamers. Between Christmas 2024 and March 2025, each day energetic customers went from 145K to peaking at over 500K. Comparatively, final yr noticed Gorilla Tag attain 1 million each day gamers and three million month-to-month gamers.
By most metrics, Animal Firm has evidently been profitable for Wooster. Whereas free-to-play titles weren’t included in Meta’s 50 best-selling Quest video games of all-time until they’d beforehand been a paid app, it is presently #3 on this week’s top-earning Quest video games by income, overwhelmed solely by Yeeps 2.0 and Beat Saber. Consumer critiques have greater than doubled since March, reaching a 4.8/5 star score after 134k person critiques.
Animal Firm is offered now on Quest, and the official web site states it is “coming quickly” to Steam.
