Google is investing $100 million in Light Monster, The Korea Financial Day by day studies.
Light Monster is among the eyewear firms that Google introduced at I/O it is working with to construct good glasses with Gemini AI, hoping to tackle Ray-Ban Meta.
Light Monster glasses have change into standard with youthful folks within the US and are worn by celebrities like Beyoncé, Rihanna, Kendrick Lamar, and Billie Eilish.
Google’s funding, which is within the “ultimate phases” of going by way of, would symbolize a 4% stake within the firm, the report explains.
At I/O Google additionally gave an on-stage demo of Samsung-made prototype good glasses with a small monocular heads-up show (HUD), however the firm confirmed that this might be “non-obligatory” for precise merchandise. Thus, it is nonetheless not recognized whether or not the Light Monster or Warby Parker glasses can have a show.
Google Working With Light Monster & Warby Parker On Gemini Good Glasses
Google is working with Light Monster and Warby Parker on good glasses with Gemini AI, the corporate’s plan to straight compete with Ray-Ban Meta.
Final 12 months, Meta reportedly took a 5% stake in EssilorLuxottica, the biggest eyewear firm on the earth by far, and has virtually 4000 shops within the US alone. That partnership to this point has seen 2 million models of Ray-Ban Meta offered, and the 2 firms simply introduced Oakley Meta HSTN glasses.
Google reportedly as soon as tried to steal the EssilorLuxottica from Meta, however was unsuccessful. As such, it is now working with EssilorLuxottica’s rising opponents as an alternative: Light Monster and Warby Parker at first, adopted by Kering Eyewear sooner or later. And within the case of Light Monster, The Korea Financial Day by day’s report suggests the hyperlink between the businesses might be far larger than a easy branding deal.
The primary Google-powered good glasses are anticipated to launch in 2026.
