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Gamexplore > My Bookmarks > PC Game > Borderlands 4 Developer CEO Apologises Once Again About “Real Fans” Remark in Lengthy Post
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Borderlands 4 Developer CEO Apologises Once Again About “Real Fans” Remark in Lengthy Post

May 29, 2025 5 Min Read
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5 Min Read
Borderlands 4 Will Feature “Biggest Universe That We’ve Built” – Gearbox CEO
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Gearbox boss Randy Pitchford’s line about “actual followers” being prepared to spend $80 on a recreation appear to have not left him alone regardless of a latest apology. In a moderately prolonged publish on social media platform X, Pitchford has as soon as once more supplied an apology for his assertion, saying that there was a misunderstanding, and that he doesn’t need “anybody to pay any greater than they need to or are comfy with.”

In his publish, Pitchford famous that his preliminary assertion about “actual followers” took place as a result of he needed to let followers of the franchise know {that a} potential $10 improve within the value of Borderlands 4 wouldn’t negatively impression the sport an excessive amount of. He additionally wrote about how his selection of phrases – “actual followers” – have been misconstrued as him taking the franchise’s fan base with no consideration.

“I’m sorry there was a misunderstanding,” wrote Pitchford. “Absolutely the honest reality is that I don’t need anybody to pay any greater than they need to or are comfy with and I at all times work with the intent and hope {that a} buyer at all times feels they obtained the higher finish of the deal it doesn’t matter what they pay.”

“The precise context was {that a} man replied to a publish about Borderlands 4 on the Nintendo Swap 2 was warning me that if the value finally ends up being $80, the sport will fail. What I used to be attempting to do was clarify that it wasn’t my name however that if a $10 value improve does occur (since that’s clearly the place the trade goes), will probably be okay and that Borderlands 4 will likely be okay as a result of it’s an excellent recreation and there are a whole lot of followers who will see the worth and need it.”

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“I believe my attempting to quick hand that utilizing the phrase ‘actual followers’ triggered some folks and I noticed that it obtained inflated as if I used to be making some huge assertion (I wasn’t – I used to be simply attempting to assist somebody who I believed was sincerely apprehensive about us and looking for us) and I may see that it was being pressed into the concept that I used to be taking the viewers with no consideration (which is an excellent s****y look, nevertheless it was under no circumstances my intent and doesn’t mirror in any respect how I really feel).”

Additional within the publish, Pitchford additionally wrote about how he understands that there are realities of enterprise and economics, regardless of being an artist that doesn’t need to see costs going up.

“As an artist I don’t need costs to go up as a result of I need everybody to have entry to what we create,” the publish continues. “I get that enterprise is a factor and that the market and financial system are driving costs up and in the end we’re going to should all adapt to that in order that the inventive engine could make at the least as a lot because it spends to supply us with superb content material. Regardless of the case, I’m right here to attempt to entertain folks and my precedence has at all times been to attempt to add some pleasure and happiness and creativity to the world.”

Borderlands 4 is slated for launch on PC, PS5, Xbox Sequence X/S and Nintendo Swap 2 on September 12. For extra particulars on Pitchford’s statements, take a look at our ideas on the matter. Additionally take a look at what Pitchford has stated concerning the improvement finances behind Borderlands 4 and its potential price ticket.

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I’m sorry there was a misunderstanding. Absolutely the honest reality is that I don’t need anybody to pay any greater than they need to or are comfy with and I at all times work with the intent and hope {that a} buyer at all times feels they obtained the higher finish of the deal it doesn’t matter what they…

— Randy Pitchford (@DuvalMagic) Might 28, 2025


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