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Gamexplore > My Bookmarks > VR News > Apple is Reportedly Developing Smart Glasses to Rival Ray-Ban Meta Glasses
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Apple is Reportedly Developing Smart Glasses to Rival Ray-Ban Meta Glasses

May 13, 2025 3 Min Read
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3 Min Read
Report: Apple CEO “cares about nothing else” Than Building Breakout AR Glasses Before Meta
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Apple is reportedly creating a brand new chip for an upcoming pair of good glasses which is aiming to compete with Ray-Ban Meta Glasses, based on a latest Bloomberg report from Mark Gurman.

Apple’s good glasses chip is reportedly primarily based on the low-energy processors utilized in Apple Watches, that are being optimized for energy effectivity and the power to manage a number of cameras.

The report maintains manufacturing of the chip is anticipated to start out by late 2026 or 2027, positioning the machine for a market launch inside the subsequent two years. Apple’s long-time chips associate Taiwan Semiconductor Manufacturing Co. is anticipated to deal with manufacturing.

“Apple is at the moment exploring non-AR [smart] glasses that use cameras to scan the encompassing surroundings and depend on AI to help customers,” Gurman says. “That will make the machine just like the Meta product, although Apple remains to be determining the precise strategy it needs to take. The iPhone maker additionally wants its personal synthetic intelligence know-how to vastly enhance earlier than the corporate can roll out a compelling AI-centric machine.”

As for Apple’s continued augmented actuality efforts, Bloomberg reported in April that Apple CEO Tim Cook dinner “cares about nothing else” than beating Meta to market with a pair of AR glasses, representing a multi-year problem that goes far past making a pair of good glasses.

In brief, good glasses like Meta Ray-Ban Glasses can play audio, take photos, make cellphone calls, and entry a voice assistant. The newest model of the machine, launched in 2023, has been so profitable although, Meta is reportedly set to launch the following era of the machine to incorporate a single heads-up show.

See also  LG-Backed AR Lens Startup LetinAR Raises $18.5M Ahead of Planned IPO Next Year

In the meantime, the type of all-day AR glasses corporations like Apple, Google and Meta are hoping to construct go a number of steps additional. AR glasses overlay digital content material onto the real-world, mixing digital objects or data with the bodily surroundings by means of clear shows, requiring extra superior sensors, shows, optics, processors, batteries, and cooling administration to attain.

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